This survey was conducted on Vital MTB May - July 2025. Responses were limited to one person. Results were tabulated from 10,000 surveys. Results have been rounded to the nearest tenth of a percent.
Kids in household under 18 who ride:
Kids in household under 18 who ride:
Highest Level of Education:
Less than high school
6.2%
Postgraduate degree
23.5%
Household Income:
$100,001 - $125,000
10.0%
Countries, Survey Responses:
States, Survey Responses:
Other types of bikes owned:
How Often Ride:
4 or more times a week
26.9%
Types of Riding Done in Past 12 Months:
Enduro/all-mountain
72.5%
Street riding/skateparks
22.4%
Favorite Type of Riding:
Dirt jumping/pump track
2.5%
Street riding/skateparks
1.7%
Entered Race in Past 12 Months:
If "Yes," Type of Race:
Endurance races (6-24 hour races)
10.1%
Type(s) of Bike(s) Owned:
Enduro/all-mountain
60.3%
Wheel Size Owned:
Mixed (29” front, 27.5” rear)
29.8%
Tire Size Normally Run, Front:
Tire Size Normally Run, Rear:
Where Normally Buy Bike Parts:
Online/mail-order retailer
52.8%
Direct from manufacturer
13.5%
E-commerce Buy From Most Often:
Mountain Bikes Direct
2.4%
Cambria Bicycle Outfitters
0.7%
Direct from manufacturer
0.4%
Canada Bicycle Parts
0.2%
How Often Repairs Are Done By Local Shop:
75 - 99% of the time
8.9%
50 - 74% of the time
12.3%
25 - 49% of the time
11.2%
Less than 25% of the time
60.7%
Work In A Bike Shop?:
Yes, I previously worked in a bike shop
19.6%
Yes, I currently work in a bike shop
6.6%
COMPLETE MOUNTAIN BIKE:
Will purchase a regular mountain bike
25.9%
Will purchase an e-MTB
12.2%
IF “YES, REGULAR MOUNTAIN BIKE,” rear travel:
IF “YES, REGULAR MOUNTAIN BIKE” WHEEL SIZE:
Mixed (29” front, 27.5” rear)
31.4%
IF “YES, REGULAR MOUNTAIN BIKE” BRAND:
Ari (formerly Fezzari)
0.5%
IF “YES, REGULAR MOUNTAIN BIKE, HARDTAIL” BRAND:
IF “YES, REGULAR MOUNTAIN BIKE, Under 100MM rear travel” BRAND:
IF “YES, REGULAR MOUNTAIN BIKE, 100-109mm rear travel” BRAND:
IF “YES, REGULAR MOUNTAIN BIKE, 110-119mm rear travel” BRAND:
IF “YES, REGULAR MOUNTAIN BIKE, 120-129mm rear travel” BRAND:
IF “YES, REGULAR MOUNTAIN BIKE, 130-139mm rear travel” BRAND:
IF “YES, REGULAR MOUNTAIN BIKE, 140-149mm rear travel” BRAND:
Ari (formerly Fezzari)
1.8%
IF “YES, REGULAR MOUNTAIN BIKE, 150-159mm rear travel” BRAND:
Ari (formerly Fezzari)
1.1%
IF “YES, REGULAR MOUNTAIN BIKE, 160-169mm rear travel” BRAND:
IF “YES, REGULAR MOUNTAIN BIKE, 170-179mm rear travel” BRAND:
IF “YES, REGULAR MOUNTAIN BIKE, 180mm and over rear travel” BRAND:
Ari (formerly Fezzari)
1.0%
IF “YES, e-MTB” BRAND:
Ari (formerly Fezzari)
1.1%
IF “YES, e-MTB” REAR TRAVEL:
IF “YES, e-MTB” WHEEL SIZE:
Mixed (29” front, 27.5” rear)
51.2%
IF “YES, e-MTB” WEIGHT:
Under 40 lbs (18.1 kg)
7.5%
40-45 lbs (18.1-20.4 kg)
26.6%
45-50 lbs (20.4-22.6 kg)
28.5%
Weight is not a deciding factor in my purchase
12.3%
IF “YES, e-MTB” POWER OUTPUT:
Full-powered (80+ Nm)
58.3%
Mid-powered (35-60Nm)
17.8%
Power output isn't a deciding factor in my purchase
8.8%
IF “YES, e-MTB” BRAND OF MOTOR:
Motor brand is not a deciding factor in my purchase
8.7%
IF “YES, e-MTB” BATTERY SIZE:
Battery size is not a deciding factor in my purchase
9.1%
IF “YES, e-MTB” WHAT ARE THE MOST IMPORTANT FACTORS FOR YOUR e-MTB PURCHASE (check all that apply):
Service and support
36.9%
App/control parameters
12.6%
FRAME:
Will purchase within 12 months
19.6%
SUSPENSION FORK:
Will purchase within 12 months
28.6%
REAR SHOCK:
Will purchase within 12 months
24.1%
WHEELSET:
Will purchase within 12 months
27.2%
IF "YES," PRE-BUILT OR CUSTOM:
IF “PRE-BUILT,” MATERIAL:
IF “PRE-BUILT,” WHAT BRAND:
IF “CUSTOM,” rim MATERIAL:
IF “CUSTOM,” WHAT BRAND OF RIMS:
IF “CUSTOM,” WHAT BRAND OF HUBS:
TIRES:
Will purchase within 12 months
75.1%
TIRE INSERTS:
Will purchase within 12 months
19.1%
HANDLEBARS:
Will purchase within 12 months
28.6%
IF “YES,” WHAT BRAND:
Whisky Parts Company
0.1%
STEM:
Will purchase within 12 months
19.8%
GRIPS:
Will purchase within 12 months
51.5%
HEADSET:
Will purchase within 12 months
13.9%
BRAKES:
Will purchase within 12 months
31.2%
DERAILLEURS:
Will purchase within 12 months
24.0%
CRANKS:
Will purchase within 12 months
18.0%
BOTTOM BRACKET:
Will purchase within 12 months
16.9%
IF “YES,” WHAT BRAND:
Wheels Manufacturing
3.2%
FRONT CHAINRING:
Will purchase within 12 months
20.5%
CASSETTE:
Will purchase within 12 months
26.3%
CHAINGUIDE:
Will purchase within 12 months
9.4%
PEDALS:
Will purchase within 12 months
32.8%
IF “CLIPLESS,” WHAT BRAND:
IF “FLAT,” WHAT BRAND:
Pedaling Innovations
0.4%
SEAT:
Will purchase within 12 months
23.8%
Dropper SEATPOST:
Will purchase within 12 months
21.2%
DROPPER SEATPOST:
Cane Creek Thudbuster
0.2%
BIKE PROTECTION:
Will purchase within 12 months
15.8%
HELMET:
Will purchase within 12 months
34.1%
IF “YES,” WHAT TYPE:
Convertible (full-face w/removable chin bar)
6.8%
IF “OPEN-FACE,” WHAT BRAND :
IF “FULL-FACE Enduro,” WHAT BRAND:
IF “FULL-FACE DH,” WHAT BRAND:
IF “CONVERTIBLE (full-face w/removable chin guard),” WHAT BRAND:
IF “3/4 shell,” WHAT BRAND:
SHORTS:
Will purchase within 12 months
27.2%
PANTS:
Will purchase within 12 months
45.3%
JERSEY:
Will purchase within 12 months
25.0%
GLOVES:
Will purchase within 12 months
33.8%
GOGGLES:
Will purchase within 12 months
13.8%
RIDING SHOES:
Will purchase within 12 months
31.1%
IF “YES,” WHAT TYPE OF RIDING SHOES:
IF “CLIPLESS,” WHAT BRAND:
KNEE PROTECTION:
Will purchase within 12 months
18.0%