2025 vital MTB audience survey
This survey was conducted on Vital MTB May - July 2025. Responses were limited to one person. Results were tabulated from 10,000 surveys. Results have been rounded to the nearest tenth of a percent.
| Gender |
| Male | 94.3% |
| Female | 5.1% |
| Non-Binary | 0.6% |
| Marital Status |
| Single | 40.5% |
| Married | 59.5% |
| Age |
| Average | 41 |
| Median | 43 |
| 19 or under | 10.9% |
| 20-29 | 8.9% |
| 30-39 | 20.2% |
| 40-49 | 26.9% |
| 50-59 | 23.2% |
| 60 or older | 9.9% |
| Kids in household under 18 who ride |
| Yes | 34.0% |
| Kids in household under 18 who ride |
| 1 | 16.3% |
| 2 | 12.8% |
| 3 | 3.5% |
| 4 or more | 1.4% |
| Highest Level of Education |
| Less than high school | 6.2% |
| High school | 15.0% |
| Some college | 17.1% |
| College | 38.1% |
| Postgraduate degree | 23.5% |
| Household Income |
| Average | $143,077 |
| Median | $137,500 |
| Under $25,000 | 7.0% |
| $25,001 - $50,000 | 8.9% |
| $50,001 - $75,000 | 9.6% |
| $75,001 - $100,000 | 11.3% |
| $100,001 - $125,000 | 10.0% |
| $125,001 - $150,000 | 9.3% |
| $150,001 - $175,000 | 7.0% |
| $175,001 - $200,000 | 6.7% |
| $200,001 - $225,000 | 5.6% |
| $225,001 - $250,000 | 3.2% |
| $250,001 or more | 11.1% |
| Countries, Survey Responses |
| United States | 44.6% |
| Canada | 10.3% |
| United Kingdom | 8.3% |
| Australia | 7.0% |
| Germany | 3.8% |
| New Zealand | 3.0% |
| France | 2.0% |
| Sweden | 1.3% |
| Spain | 1.1% |
| Italy | 1.1% |
| States, Survey Responses |
| California | 18.0% |
| Colorado | 10.0% |
| Washington | 6.7% |
| Utah | 5.4% |
| Arizona | 4.9% |
| Oregon | 4.1% |
| North Carolina | 3.8% |
| Texas | 3.5% |
| Pennsylvania | 3.0% |
| Virginia | 2.3% |
| Countries, Site Traffic |
| United States | 32.3% |
| United Kingdom | 9.6% |
| Canada | 8.7% |
| Australia | 5.5% |
| Germany | 4.3% |
| France | 2.6% |
| New Zealand | 2.2% |
| Poland | 1.8% |
| Sweden | 1.8% |
| Italy | 1.8% |
| States, Site Traffic |
| California | 19.0% |
| Washington | 12.9% |
| Colorado | 7.8% |
| New York | 5.2% |
| Texas | 5.1% |
| Virginia | 5.1% |
| Arizona | 4.3% |
| Florida | 4.3% |
| Utah | 3.6% |
| Oregon | 3.4% |
| Other types of bikes owned |
| Road | 39.7% |
| Commuter | 34.2% |
| Gravel | 34.0% |
| E-mountain | 26.3% |
| BMX | 20.9% |
| Fat | 9.8% |
| Cyclocross | 8.1% |
| E-road | 2.7% |
| Triathlon | 1.5% |
| Main Sources Used To Research Mountain Bike Product Purchases |
| Mountain bike content websites (Vital, Pinkbike, etc.) | 78.0% |
| YouTube | 54.8% |
| Manufacturer websites | 49.1% |
| Local bike shop | 40.4% |
| Friends | 40.3% |
| Online retailer | 26.4% |
| Instagram | 22.9% |
| Demos / test rides | 21.8% |
| Magazines | 15.2% |
| Podcasts | 12.7% |
| Facebook | 9.5% |
| Reddit | 0.7% |
| Twitter | 0.6% |
| TikTok | 0.2% |
| ChatGPT | 0.2% |
| Misc. / Fill-In | 3.2% |
| How Often Ride |
| Average | 2.5 times a week |
| 4 or more times a week | 26.9% |
| 2-3 times a week | 46.0% |
| About once a week | 18.4% |
| 2-3 times a month | 6.3% |
| About once a month | 2.4% |
| Types of Riding Done in Past 12 Months |
| Trail riding | 80.9% |
| Enduro/all-mountain | 72.5% |
| Downhill | 52.9% |
| Cross-country | 50.7% |
| Dirt jumping | 24.2% |
| Street riding/skateparks | 22.4% |
| Favorite Type of Riding |
| Trail riding | 36.6% |
| Enduro | 32.5% |
| Downhill | 19.2% |
| Cross-country | 7.4% |
| Dirt jumping/pump track | 2.5% |
| Street riding/skateparks | 1.7% |
| Entered Race in Past 12 Months |
| Yes | 30.2% |
| If "Yes," Type of Race |
| Enduro | 59.1% |
| Downhill | 37.0% |
| Cross-country | 31.2% |
| Endurance races (6-24 hour races) | 10.1% |
| Gravel | 7.2% |
| Dual-slalom | 5.5% |
| Cyclocross | 4.5% |
| Super D | 2.2% |
| 4X | 1.5% |
| Cost of Primary Bike |
| Average | $5,356 |
| Under $999 | 5.8% |
| $1,000 - $1,999 | 7.8% |
| $2,000 - $2,999 | 9.9% |
| $3,000 - $3,999 | 13.0% |
| $4,000 - $4,999 | 12.4% |
| $5,000 - $5,999 | 12.5% |
| $6,000 - $6,999 | 11.2% |
| $7,000 - $7,999 | 8.0% |
| $8,000 - $8,999 | 7.4% |
| $9,000 - $9,999 | 4.0% |
| $10,000 - $10,999 | 3.6% |
| $11,000 - $11,999 | 1.6% |
| Over $12,000 | 2.7% |
| How Many Bikes Owned |
| Average | 2.5 |
| 1 | 26.0% |
| 2 | 31.6% |
| 3 | 20.4% |
| 4 | 10.3% |
| 5 or more | 11.7% |
| Type(s) of Bike(s) Owned |
| Enduro/all-mountain | 60.3% |
| Trail | 40.6% |
| Cross-country | 28.0% |
| e-MTB | 24.5% |
| Dirt Jump/street | 20.8% |
| Downhill | 20.3% |
| Gravel | 19.7% |
| Road | 18.3% |
| Commuter | 16.4% |
| Freeride/park | 8.1% |
| Fat bike | 6.4% |
| Electric cargo | 1.9% |
| Cargo bike | 1.5% |
| Electric road | 1.3% |
| Travel on Primary Bike |
| Hardtail | 11.6% |
| Under 100mm | 1.1% |
| 100mm - 109mm | 1.8% |
| 110mm - 119mm | 2.4% |
| 120mm - 129mm | 7.4% |
| 130mm - 139mm | 7.8% |
| 140mm - 149mm | 12.5% |
| 150mm - 159mm | 18.1% |
| 160mm - 169mm | 18.5% |
| 170mm - 179mm | 10.2% |
| 180mm or over | 8.7% |
| Wheel Size Owned |
| 29" | 72.1% |
| 27.5" | 36.4% |
| 26" | 31.7% |
| Mixed (29” front, 27.5” rear) | 29.8% |
| Fat bike | 6.1% |
| Tire Size Normally Run, Front |
| 2.25" or under | 2.9% |
| 2.3" - 2.35" | 8.4% |
| 2.4" | 36.2% |
| 2.5" | 38.7% |
| 2.6" | 11.8% |
| 2.8" and above | 2.0% |
| Tire Size Normally Run, Rear |
| 2.25" or under | 3.2% |
| 2.3" - 2.35" | 13.3% |
| 2.4" | 56.2% |
| 2.5" | 17.1% |
| 2.6" | 7.7% |
| 2.8" and above | 2.5% |
| Where Normally Buy Bike Parts |
| Online/mail-order retailer | 52.8% |
| Local bike shop | 33.8% |
| Direct from manufacturer | 13.5% |
| E-commerce Buy From Most Often |
| Jenson USA | 16.3% |
| Bike-Discount | 8.7% |
| Amazon | 7.1% |
| Bike24 | 6.6% |
| Worldwide Cyclery | 6.2% |
| Bike-Components.de | 4.9% |
| Pushys Australia | 3.8% |
| Tredz | 3.0% |
| Merlin Cycles | 2.7% |
| Ebay | 2.6% |
| Mountain Bikes Direct | 2.4% |
| Alltricks | 2.1% |
| AliExpress | 2.0% |
| R2 Bikes | 1.9% |
| Competitive Cyclist | 1.8% |
| Backcountry | 1.7% |
| Lost Bike Co | 1.7% |
| Chain Reaction | 1.3% |
| Universal Cycles | 1.2% |
| Evo | 1.1% |
| Fanatik | 1.1% |
| TBS | 1.0% |
| Fortnine | 0.8% |
| Bikeshop.no | 0.8% |
| Bike Tires Direct | 0.7% |
| Cambria Bicycle Outfitters | 0.7% |
| BikesOnline | 0.6% |
| BikeParts.com | 0.6% |
| Bikeinn | 0.5% |
| REI | 0.5% |
| Direct from manufacturer | 0.4% |
| Torpedo 7 | 0.4% |
| Allegro | 0.4% |
| Bikester | 0.4% |
| Biketart | 0.3% |
| BikeComponents.ca | 0.3% |
| Lordgun | 0.2% |
| Evans Cycles | 0.2% |
| Bikes Direct | 0.2% |
| Pro Bike Supply | 0.2% |
| Rowerowy | 0.2% |
| Tree Fort Bikes | 0.2% |
| Wiggle | 0.2% |
| Bike Bling | 0.2% |
| Canada Bicycle Parts | 0.2% |
| Probikeshop.fr | 0.2% |
| Hibike | 0.1% |
| Koloshop | 0.1% |
| Modern Bike | 0.1% |
| Performance | 0.1% |
| AEBike.com | 0.1% |
| Bukalapak | 0.1% |
| Price Point | 0.1% |
| Misc. / Fill-In | 8.8% |
| How Often Repairs Are Done By Local Shop |
| 100% of the time | 6.9% |
| 75 - 99% of the time | 8.9% |
| 50 - 74% of the time | 12.3% |
| 25 - 49% of the time | 11.2% |
| Less than 25% of the time | 60.7% |
| Work In A Bike Shop? |
| No | 73.9% |
| Yes, I previously worked in a bike shop | 19.6% |
| Yes, I currently work in a bike shop | 6.6% |
| COMPLETE MOUNTAIN BIKE |
| Will purchase a regular mountain bike | 25.9% |
| Will purchase an e-MTB | 12.2% |
| IF “YES, REGULAR MOUNTAIN BIKE,” rear travel |
| Hardtail | 9.7% |
| Under 100mm | 0.9% |
| 100mm - 109mm | 2.0% |
| 110mm - 119mm | 3.7% |
| 120mm - 129mm | 10.2% |
| 130mm - 139mm | 7.5% |
| 140mm - 149mm | 11.4% |
| 150mm - 159mm | 14.1% |
| 160mm - 169mm | 15.9% |
| 170mm - 179mm | 9.1% |
| 180mm or over | 15.5% |
| IF “YES, REGULAR MOUNTAIN BIKE” WHEEL SIZE |
| 29" | 51.3% |
| Mixed (29” front, 27.5” rear) | 31.4% |
| 27.5" | 10.7% |
| 26" | 4.7% |
| Fat bike | 0.5% |
| IF “YES, REGULAR MOUNTAIN BIKE” BRAND |
| Undecided | 22.8% |
| Specialized | 7.1% |
| Santa Cruz | 7.0% |
| YT Industries | 5.1% |
| Commencal | 5.1% |
| Trek | 4.2% |
| Transition | 3.6% |
| Canyon | 3.3% |
| Pivot | 2.9% |
| Norco | 2.7% |
| Giant | 1.9% |
| Orbea | 1.8% |
| Propain | 1.8% |
| Yeti | 1.8% |
| Forbidden | 1.7% |
| Rocky Mountain | 1.7% |
| Scott | 1.6% |
| Mondraker | 1.5% |
| Polygon | 1.1% |
| Kona | 1.0% |
| Devinci | 1.0% |
| Intense | 1.0% |
| Marin | 0.9% |
| Cannondale | 0.9% |
| Evil | 0.8% |
| Cube | 0.8% |
| Ibis | 0.8% |
| GT | 0.7% |
| Zerode | 0.7% |
| Nukeproof | 0.6% |
| Revel | 0.6% |
| Salsa | 0.6% |
| Nicolai | 0.5% |
| Ari (formerly Fezzari) | 0.5% |
| RAAW | 0.5% |
| Atherton | 0.4% |
| Knolly | 0.4% |
| Canfield Brothers | 0.4% |
| Merida | 0.4% |
| Allied | 0.3% |
| Starling | 0.3% |
| Banshee | 0.3% |
| BMC | 0.2% |
| Chromag | 0.2% |
| Lapierre | 0.2% |
| Reeb | 0.2% |
| Frameworks | 0.2% |
| Airdrop | 0.2% |
| Cotic | 0.2% |
| Scor | 0.2% |
| Surly | 0.2% |
| Dartmoor | 0.1% |
| Deviate | 0.1% |
| Ghost | 0.1% |
| Kavenz | 0.1% |
| Liv/Giant | 0.1% |
| Niner | 0.1% |
| Radon | 0.1% |
| Antidote | 0.1% |
| Bird | 0.1% |
| Haro | 0.1% |
| Juliana | 0.1% |
| KTM | 0.1% |
| Mongoose | 0.1% |
| Saracen | 0.1% |
| Vitus | 0.1% |
| Misc. / Fill-In | 2.6% |
| IF “YES, REGULAR MOUNTAIN BIKE, HARDTAIL” BRAND |
| Undecided | 37.5% |
| YT Industries | 8.0% |
| Canyon | 5.1% |
| Trek | 5.1% |
| Cannondale | 4.0% |
| Commencal | 4.0% |
| Santa Cruz | 4.0% |
| Scott | 4.0% |
| Specialized | 4.0% |
| Giant | 2.3% |
| Cube | 1.7% |
| GT | 1.7% |
| Marin | 1.7% |
| Norco | 1.7% |
| BMC | 1.1% |
| Chromag | 1.1% |
| Cotic | 1.1% |
| Ibis | 1.1% |
| Kona | 1.1% |
| Merida | 1.1% |
| Orbea | 1.1% |
| Propain | 1.1% |
| Surly | 1.1% |
| Yeti | 1.1% |
| Misc. / Fill-In | 4.0% |
| IF “YES, REGULAR MOUNTAIN BIKE, Under 100MM rear travel” BRAND |
| Undecided | 31.6% |
| Santa Cruz | 10.5% |
| Specialized | 10.5% |
| Trek | 10.5% |
| Banshee | 5.3% |
| Canfield Brothers | 5.3% |
| Giant | 5.3% |
| Pivot | 5.3% |
| Scott | 5.3% |
| Misc. / Fill-In | 10.5% |
| IF “YES, REGULAR MOUNTAIN BIKE, 100-109mm rear travel” BRAND |
| Undecided | 15.8% |
| Canyon | 7.9% |
| Pivot | 7.9% |
| Specialized | 7.9% |
| Lapierre | 5.3% |
| Orbea | 5.3% |
| Santa Cruz | 5.3% |
| Trek | 5.3% |
| YT Industries | 5.3% |
| Banshee | 2.6% |
| BMC | 2.6% |
| Cervelo | 2.6% |
| Cube | 2.6% |
| Giant | 2.6% |
| Intense | 2.6% |
| Kona | 2.6% |
| Marin | 2.6% |
| Merida | 2.6% |
| Polygon | 2.6% |
| Propain | 2.6% |
| Rocky Mountain | 2.6% |
| Scott | 2.6% |
| IF “YES, REGULAR MOUNTAIN BIKE, 110-119mm rear travel” BRAND |
| Undecided | 22.7% |
| Specialized | 18.7% |
| Trek | 8.0% |
| Scott | 6.7% |
| Giant | 5.3% |
| Canyon | 4.0% |
| Polygon | 4.0% |
| Santa Cruz | 4.0% |
| Cannondale | 2.7% |
| GT | 2.7% |
| Pivot | 2.7% |
| Transition | 2.7% |
| Yeti | 2.7% |
| Allied | 1.3% |
| BMC | 1.3% |
| Kona | 1.3% |
| KTM | 1.3% |
| Liv/Giant | 1.3% |
| Mongoose | 1.3% |
| Norco | 1.3% |
| Orbea | 1.3% |
| Rocky Mountain | 1.3% |
| Salsa | 1.3% |
| IF “YES, REGULAR MOUNTAIN BIKE, 120-129mm rear travel” BRAND |
| Undecided | 27.0% |
| Specialized | 11.8% |
| Santa Cruz | 5.4% |
| Giant | 4.9% |
| Norco | 4.9% |
| Pivot | 3.9% |
| Trek | 3.9% |
| Transition | 3.4% |
| Yeti | 3.4% |
| Canyon | 2.9% |
| Rocky Mountain | 2.5% |
| Salsa | 2.5% |
| Allied | 2.0% |
| Orbea | 2.0% |
| YT Industries | 2.0% |
| Ibis | 1.5% |
| Polygon | 1.5% |
| Revel | 1.5% |
| Scott | 1.5% |
| Cannondale | 1.0% |
| Evil | 1.0% |
| Juliana | 1.0% |
| Merida | 1.0% |
| Mondraker | 1.0% |
| Propain | 1.0% |
| Scor | 1.0% |
| Airdrop | 0.5% |
| Chromag | 0.5% |
| Commencal | 0.5% |
| Cotic | 0.5% |
| Cube | 0.5% |
| GT | 0.5% |
| Nicolai | 0.5% |
| Reeb | 0.5% |
| Starling | 0.5% |
| Surly | 0.5% |
| IF “YES, REGULAR MOUNTAIN BIKE, 130-139mm rear travel” BRAND |
| Undecided | 21.9% |
| Pivot | 8.4% |
| Trek | 6.5% |
| Santa Cruz | 5.8% |
| YT Industries | 3.9% |
| Commencal | 3.2% |
| Norco | 3.2% |
| Revel | 3.2% |
| Specialized | 3.2% |
| Canyon | 2.6% |
| Giant | 2.6% |
| Starling | 2.6% |
| Yeti | 2.6% |
| Forbidden | 1.9% |
| Intense | 1.9% |
| Marin | 1.9% |
| Mondraker | 1.9% |
| Polygon | 1.9% |
| Rocky Mountain | 1.9% |
| Salsa | 1.9% |
| Banshee | 1.3% |
| Kona | 1.3% |
| Scott | 1.3% |
| Transition | 1.3% |
| Misc. / Fill-In | 11.5% |
| IF “YES, REGULAR MOUNTAIN BIKE, 140-149mm rear travel” BRAND |
| Undecided | 24.1% |
| Specialized | 14.5% |
| YT Industries | 5.7% |
| Santa Cruz | 4.8% |
| Trek | 4.8% |
| Evil | 3.5% |
| Yeti | 3.5% |
| Canyon | 3.1% |
| Pivot | 3.1% |
| Transition | 3.1% |
| Commencal | 2.6% |
| Giant | 2.2% |
| Ari (formerly Fezzari) | 1.8% |
| Cannondale | 1.8% |
| Cube | 1.8% |
| Forbidden | 1.8% |
| Ibis | 1.8% |
| Marin | 1.8% |
| Orbea | 1.8% |
| Devinci | 0.9% |
| Intense | 0.9% |
| Niner | 0.9% |
| Norco | 0.9% |
| Propain | 0.9% |
| Rocky Mountain | 0.9% |
| Misc. / Fill-In | 7.5% |
| IF “YES, REGULAR MOUNTAIN BIKE, 150-159mm rear travel” BRAND |
| Undecided | 25.7% |
| Santa Cruz | 10.7% |
| Transition | 6.8% |
| Specialized | 5.0% |
| Norco | 4.3% |
| Commencal | 3.9% |
| Trek | 3.6% |
| YT Industries | 2.5% |
| Devinci | 2.1% |
| Kona | 2.1% |
| Knolly | 1.8% |
| Orbea | 1.8% |
| Pivot | 1.8% |
| Propain | 1.8% |
| Scott | 1.8% |
| Canyon | 1.4% |
| Forbidden | 1.4% |
| Rocky Mountain | 1.4% |
| Ari (formerly Fezzari) | 1.1% |
| Ibis | 1.1% |
| Intense | 1.1% |
| Mondraker | 1.1% |
| Reeb | 1.1% |
| Yeti | 1.1% |
| Atherton | 0.7% |
| Banshee | 0.7% |
| Evil | 0.7% |
| Marin | 0.7% |
| Polygon | 0.7% |
| Vitus | 0.7% |
| Misc. / Fill-In | 9.3% |
| IF “YES, REGULAR MOUNTAIN BIKE, 160-169mm rear travel” BRAND |
| Undecided | 20.9% |
| Santa Cruz | 7.8% |
| Transition | 6.2% |
| Commencal | 5.9% |
| YT Industries | 5.9% |
| Forbidden | 4.9% |
| Trek | 3.9% |
| Rocky Mountain | 3.6% |
| Propain | 3.3% |
| Mondraker | 2.9% |
| Pivot | 2.9% |
| Yeti | 2.9% |
| Orbea | 2.3% |
| Canyon | 2.0% |
| Devinci | 2.0% |
| Norco | 2.0% |
| RAAW | 2.0% |
| Specialized | 2.0% |
| Evil | 1.3% |
| Giant | 1.3% |
| Kona | 1.3% |
| Marin | 1.3% |
| Ibis | 1.0% |
| Nukeproof | 1.0% |
| Zerode | 1.0% |
| Canfield Brothers | 0.7% |
| Cannondale | 0.7% |
| Dartmoor | 0.7% |
| Intense | 0.7% |
| Kavenz | 0.7% |
| Revel | 0.7% |
| Scor | 0.7% |
| Misc. / Fill-In | 4.2% |
| IF “YES, REGULAR MOUNTAIN BIKE, 170-179mm rear travel” BRAND |
| Undecided | 14.8% |
| Specialized | 7.7% |
| YT Industries | 7.7% |
| Santa Cruz | 7.1% |
| Commencal | 6.6% |
| Transition | 4.9% |
| Orbea | 3.8% |
| Propain | 3.8% |
| Canyon | 3.3% |
| Trek | 3.3% |
| Cube | 2.7% |
| Norco | 2.7% |
| Devinci | 2.2% |
| Forbidden | 2.2% |
| Mondraker | 2.2% |
| Nicolai | 2.2% |
| Polygon | 2.2% |
| Kona | 1.6% |
| Pivot | 1.6% |
| Rocky Mountain | 1.6% |
| Zerode | 1.6% |
| Atherton | 1.1% |
| Deviate | 1.1% |
| GT | 1.1% |
| Intense | 1.1% |
| Knolly | 1.1% |
| Nukeproof | 1.1% |
| Scott | 1.1% |
| Yeti | 1.1% |
| Misc. / Fill-In | 5.5% |
| IF “YES, REGULAR MOUNTAIN BIKE, 180mm and over rear travel” BRAND |
| Undecided | 17.0% |
| Commencal | 12.9% |
| Santa Cruz | 9.0% |
| YT Industries | 7.7% |
| Canyon | 5.8% |
| Specialized | 5.5% |
| Norco | 3.2% |
| Mondraker | 2.9% |
| Transition | 2.6% |
| Trek | 2.6% |
| Propain | 2.3% |
| Zerode | 2.3% |
| Intense | 1.9% |
| Pivot | 1.9% |
| Forbidden | 1.6% |
| Atherton | 1.3% |
| GT | 1.3% |
| Nicolai | 1.3% |
| Nukeproof | 1.3% |
| Orbea | 1.3% |
| Polygon | 1.3% |
| Scott | 1.3% |
| Ari (formerly Fezzari) | 1.0% |
| Canfield Brothers | 1.0% |
| Giant | 1.0% |
| Rocky Mountain | 1.0% |
| Airdrop | 0.6% |
| Lapierre | 0.6% |
| Marin | 0.6% |
| RAAW | 0.6% |
| Misc. / Fill-In | 5.5% |
| IF “YES, e-MTB” BRAND |
| Undecided | 29.9% |
| Specialized | 11.0% |
| Santa Cruz | 5.2% |
| Orbea | 4.7% |
| Trek | 4.7% |
| Forbidden | 4.6% |
| YT Industries | 2.8% |
| Norco | 2.6% |
| Pivot | 2.5% |
| Yeti | 2.5% |
| Transition | 2.4% |
| Canyon | 2.1% |
| Commencal | 2.1% |
| DJI/Amflow/Avinox | 1.6% |
| Giant | 1.5% |
| Nicolai | 1.5% |
| Mondraker | 1.2% |
| Ari (formerly Fezzari) | 1.1% |
| Propain | 1.1% |
| Rocky Mountain | 1.1% |
| Crestline | 1.1% |
| Unno | 1.1% |
| Cannondale | 1.0% |
| Marin | 0.9% |
| Cube | 0.7% |
| Merida | 0.7% |
| Scott | 0.7% |
| Ibis | 0.6% |
| Gas Gas | 0.5% |
| Kona | 0.5% |
| Misc. / Fill-In | 6.1% |
| IF “YES, e-MTB” REAR TRAVEL |
| Hardtail | 3.2% |
| Under 100mm | 0.1% |
| 100mm - 109mm | 0.7% |
| 110mm - 119mm | 1.4% |
| 120mm - 129mm | 2.3% |
| 130mm - 139mm | 3.9% |
| 140mm - 149mm | 11.5% |
| 150mm - 159mm | 29.6% |
| 160mm - 169mm | 26.0% |
| 170mm - 179mm | 15.2% |
| 180mm or over | 6.1% |
| IF “YES, e-MTB” WHEEL SIZE |
| Mixed (29” front, 27.5” rear) | 51.2% |
| 29" | 40.3% |
| 27.5" | 6.4% |
| 26" | 1.7% |
| Fat bike | 0.4% |
| IF “YES, e-MTB” WEIGHT |
| Under 40 lbs (18.1 kg) | 7.5% |
| 40-45 lbs (18.1-20.4 kg) | 26.6% |
| 45-50 lbs (20.4-22.6 kg) | 28.5% |
| 50+ lbs (22.6 kg) | 11.7% |
| Undecided | 13.4% |
| Weight is not a deciding factor in my purchase | 12.3% |
| IF “YES, e-MTB” POWER OUTPUT |
| Full-powered (80+ Nm) | 58.3% |
| Mid-powered (35-60Nm) | 17.8% |
| Undecided | 15.1% |
| Power output isn't a deciding factor in my purchase | 8.8% |
| IF “YES, e-MTB” BRAND OF MOTOR |
| Bosch | 27.1% |
| Undecided | 25.1% |
| DJI/Amflow/Avinox | 14.4% |
| Motor brand is not a deciding factor in my purchase | 8.7% |
| Specialized | 6.9% |
| Shimano | 4.0% |
| TQ | 3.3% |
| Fazua | 1.6% |
| Pinion | 1.6% |
| Yamaha | 1.3% |
| SRAM | 1.2% |
| Rocky Mountain | 1.1% |
| Brose | 1.0% |
| Forestal/Bafang | 0.6% |
| Giant | 0.6% |
| Misc. / Fill-In | 1.5% |
| IF “YES, e-MTB” BATTERY SIZE |
| Under 400Wh | 3.7% |
| 400-600Wh | 15.2% |
| 601-700Wh | 16.3% |
| Over 700Wh | 36.0% |
| Undecided | 19.7% |
| Battery size is not a deciding factor in my purchase | 9.1% |
| IF “YES, e-MTB” WHAT ARE THE MOST IMPORTANT FACTORS FOR YOUR e-MTB PURCHASE (check all that apply) |
| Reliability | 59.6% |
| Weight | 41.8% |
| Battery size | 40.6% |
| Brand of motor | 39.4% |
| Service and support | 36.9% |
| Power output | 34.5% |
| Brand of bike | 33.3% |
| Wheel size | 23.5% |
| App/control parameters | 12.6% |
| Misc. / Fill-In | 12.6% |
| FRAME |
| Will purchase within 12 months | 19.6% |
| IF “YES,” WHAT BRAND |
| Undecided | 22.6% |
| Specialized | 8.9% |
| Santa Cruz | 7.5% |
| Commencal | 4.2% |
| Transition | 3.9% |
| Trek | 2.5% |
| Yeti | 2.5% |
| Forbidden | 2.4% |
| RAAW | 2.2% |
| Banshee | 1.8% |
| Propain | 1.7% |
| Intense | 1.4% |
| Norco | 1.4% |
| YT Industries | 1.4% |
| Canyon | 1.3% |
| Giant | 1.3% |
| Chromag | 1.2% |
| Pivot | 1.1% |
| Ibis | 1.0% |
| Atherton | 0.9% |
| Evil | 0.9% |
| Frameworks | 0.9% |
| Kona | 0.9% |
| Mondraker | 0.9% |
| Salsa | 0.9% |
| GT | 0.8% |
| Nicolai | 0.8% |
| Orbea | 0.8% |
| Rocky Mountain | 0.8% |
| Nukeproof | 0.7% |
| Cannondale | 0.7% |
| Crestline | 0.7% |
| Zerode | 0.7% |
| Canfield Brothers | 0.6% |
| Cotic | 0.6% |
| Marin | 0.6% |
| Revel | 0.6% |
| Scott | 0.6% |
| Airdrop | 0.5% |
| Allied | 0.5% |
| Devinci | 0.5% |
| Kavenz | 0.5% |
| Marino | 0.5% |
| Reeb | 0.5% |
| Deviate | 0.5% |
| Starling | 0.5% |
| Bird | 0.4% |
| Dartmoor | 0.4% |
| Knolly | 0.4% |
| Polygon | 0.3% |
| Fezzari | 0.3% |
| Privateer | 0.3% |
| Cervelo | 0.2% |
| Cube | 0.2% |
| DMR | 0.2% |
| Ghost | 0.2% |
| Pace | 0.2% |
| Pipedream | 0.2% |
| Hope | 0.1% |
| Lynskey | 0.1% |
| Nordest | 0.1% |
| Pyga | 0.1% |
| Ragley | 0.1% |
| Spot | 0.1% |
| Misc. / Fill-In | 7.3% |
| SUSPENSION FORK |
| Will purchase within 12 months | 28.6% |
| IF “YES,” WHAT BRAND |
| Fox Factory | 37.2% |
| RockShox | 25.1% |
| Undecided | 12.1% |
| Ohlins | 5.7% |
| Marzocchi | 4.0% |
| Manitou | 2.9% |
| DVO | 2.4% |
| Intend | 2.2% |
| SR Suntour | 1.5% |
| EXT | 1.4% |
| Cane Creek | 1.2% |
| Push | 0.8% |
| Formula | 0.4% |
| Cannondale | 0.4% |
| MRP | 0.4% |
| BOS | 0.3% |
| DT Swiss | 0.3% |
| Specialized | 0.3% |
| X-Fusion | 0.2% |
| DNM | 0.1% |
| Scott | 0.1% |
| Misc. / Fill-In | 1.0% |
| REAR SHOCK |
| Will purchase within 12 months | 24.1% |
| IF “YES,” WHAT BRAND |
| Fox Factory | 34.9% |
| RockShox | 22.6% |
| Undecided | 11.3% |
| Ohlins | 7.4% |
| EXT | 4.4% |
| Cane Creek | 3.8% |
| Marzocchi | 2.4% |
| DVO | 2.2% |
| Push Industries | 2.1% |
| Vorsprung | 1.8% |
| Intend | 1.4% |
| SR Suntour | 1.4% |
| Manitou | 1.1% |
| X-Fusion | 0.5% |
| Avalanche | 0.5% |
| DT Swiss | 0.4% |
| Fast | 0.4% |
| MRP | 0.3% |
| BOS | 0.3% |
| Formula | 0.3% |
| DNM | 0.2% |
| Specialized | 0.2% |
| Misc. / Fill-In | 0.5% |
| WHEELSET |
| Will purchase within 12 months | 27.2% |
| IF "YES," PRE-BUILT OR CUSTOM |
| Pre-built | 58.7% |
| Custom | 41.3% |
| IF “PRE-BUILT,” MATERIAL |
| Aluminum | 42.5% |
| Carbon | 38.8% |
| Undecided | 18.7% |
| IF “PRE-BUILT,” WHAT BRAND |
| Undecided | 22.9% |
| DT Swiss | 15.8% |
| Race Face | 8.6% |
| Reserve | 6.7% |
| Industry Nine | 5.7% |
| Hunt | 4.1% |
| Roval | 3.2% |
| We Are One | 3.2% |
| Crankbrothers | 2.8% |
| Hope | 2.8% |
| e*thirteen | 2.5% |
| Mavic | 2.1% |
| Bontrager | 2.0% |
| Shimano | 1.4% |
| ENVE | 1.3% |
| Zipp | 1.3% |
| Newmen | 0.9% |
| Halo | 0.9% |
| Spank | 0.9% |
| Stan's No Tubes | 0.9% |
| NOBL | 0.7% |
| Nukeproof | 0.7% |
| Alexrims | 0.5% |
| Ibis | 0.5% |
| Reynolds | 0.5% |
| Syncros | 0.5% |
| Forge + Bond | 0.4% |
| WTB | 0.4% |
| Alpha | 0.3% |
| Reverse Components | 0.3% |
| Sun Ringle | 0.3% |
| Tenet | 0.3% |
| American Classic | 0.3% |
| Chromag | 0.3% |
| Easton | 0.3% |
| FSA | 0.3% |
| Fulcrum | 0.3% |
| Novatec | 0.3% |
| Atomik Carbon | 0.2% |
| Dartmoor | 0.2% |
| Velocity | 0.2% |
| Beast | 0.1% |
| Cole Wheels | 0.1% |
| Formula | 0.1% |
| Light Bicycles | 0.1% |
| Maddux | 0.1% |
| Revel | 0.1% |
| Spinergy | 0.1% |
| SRAM | 0.1% |
| Misc. / Fill-In | 2.0% |
| IF “CUSTOM,” rim MATERIAL |
| Aluminum | 45.6% |
| Carbon | 40.3% |
| Undecided | 14.1% |
| IF “CUSTOM,” WHAT BRAND OF RIMS |
| DT Swiss | 22.7% |
| Undecided | 20.1% |
| We Are One | 8.0% |
| Reserve | 5.2% |
| Race Face | 4.5% |
| NOBL | 4.0% |
| Industry Nine | 3.9% |
| Crankbrothers | 2.4% |
| Stan's No Tubes | 2.4% |
| Light Bicycle | 2.0% |
| ENVE | 1.9% |
| Mavic | 1.5% |
| Spank | 1.5% |
| WTB | 1.2% |
| e*thirteen | 1.1% |
| Halo | 1.0% |
| Newmen | 1.0% |
| Chromag | 0.7% |
| Hope | 0.7% |
| Nextie | 0.7% |
| Wheelworks | 0.7% |
| Zipp | 0.7% |
| Duke | 0.6% |
| Forge + Bond | 0.6% |
| Roval | 0.6% |
| Specialized | 0.6% |
| Sun Ringle | 0.6% |
| Velocity | 0.6% |
| Alexrims | 0.4% |
| Canfield Brothers | 0.4% |
| Derby | 0.4% |
| Ibis | 0.4% |
| Shimano | 0.4% |
| SRAM | 0.4% |
| Whiskey Parts Co | 0.4% |
| 8150 | 0.2% |
| Box | 0.2% |
| FSA | 0.2% |
| Nukeproof | 0.2% |
| Reynolds | 0.2% |
| Misc. / Fill-In | 5.0% |
| IF “CUSTOM,” WHAT BRAND OF HUBS |
| DT Swiss | 18.9% |
| Industry Nine | 17.4% |
| Hope | 14.8% |
| Undecided | 12.4% |
| Onyx | 7.2% |
| Chris King | 6.3% |
| One Up | 2.6% |
| Race Face | 1.9% |
| Project 321 | 1.5% |
| e*thirteen | 1.4% |
| Profile | 1.3% |
| Spank | 1.3% |
| Shimano | 1.2% |
| Hadley | 0.8% |
| Crankbrothers | 0.7% |
| Erase | 0.6% |
| Koozer | 0.5% |
| Novatec | 0.5% |
| SRAM | 0.5% |
| Burgtec | 0.4% |
| Canfield Brothers | 0.4% |
| Halo | 0.4% |
| Newmen | 0.4% |
| NOA | 0.4% |
| Nukeproof | 0.4% |
| Specialized | 0.4% |
| Tune | 0.4% |
| WTB | 0.4% |
| Tairin | 0.2% |
| Acros | 0.1% |
| American Classic | 0.1% |
| Atomlab | 0.1% |
| Azonic | 0.1% |
| Bontrager | 0.1% |
| Box | 0.1% |
| Campagnolo | 0.1% |
| Dartmoor | 0.1% |
| DMR | 0.1% |
| Factor | 0.1% |
| Reverse Components | 0.1% |
| Stan's No Tubes | 0.1% |
| Misc. / Fill-In | 3.3% |
| TIRES |
| Will purchase within 12 months | 75.1% |
| IF “YES,” WHAT BRAND |
| Maxxis | 36.8% |
| Continental | 17.4% |
| Schwalbe | 17.3% |
| Undecided | 11.5% |
| Specialized | 4.4% |
| Vittoria | 2.7% |
| Michelin | 2.7% |
| Pirelli | 1.3% |
| Kenda | 0.8% |
| Bontrager | 0.7% |
| WTB | 0.7% |
| Goodyear | 0.5% |
| e*thirteen | 0.4% |
| Vee Tire Co. | 0.3% |
| Hutchinson | 0.3% |
| Onza | 0.2% |
| Panaracer | 0.2% |
| Teravail | 0.2% |
| Wolfpack | 0.1% |
| 45NRTH | 0.1% |
| Delium | 0.1% |
| CST | 0.1% |
| Mavic | 0.1% |
| Duro | 0.1% |
| Surly | 0.1% |
| IRC | 0.1% |
| Arrow | 0.1% |
| GT | 0.1% |
| Misc. / Fill-In | 0.6% |
| Favorite sealant brand |
| Stan's No Tubes | 43.0% |
| Orange Seal | 15.6% |
| Muc-Off | 14.1% |
| Peaty's | 6.2% |
| Joe's No-Flats | 3.6% |
| Bontrager | 1.7% |
| Schwalbe | 1.5% |
| Continental | 1.0% |
| Effetto Caffelatex | 0.9% |
| Milkit | 0.9% |
| TruckerCo | 0.8% |
| e13 Tire Plasma | 0.8% |
| Slime | 0.7% |
| Finish Line | 0.6% |
| Maxima | 0.6% |
| Giant | 0.5% |
| Specialized | 0.5% |
| Black Ox | 0.5% |
| Silca | 0.5% |
| Vittoria | 0.5% |
| Monkey Sauce | 0.4% |
| Squirt | 0.4% |
| WTB | 0.4% |
| X-Sauce | 0.4% |
| Godfather's Garage | 0.4% |
| Hutchison | 0.4% |
| Misc. / Fill-In | 3.1% |
| TIRE INSERTS |
| Will purchase within 12 months | 19.1% |
| IF “YES,” WHAT BRAND |
| Cush Core | 43.1% |
| Undecided | 15.8% |
| Vittoria | 8.2% |
| Tannus | 8.1% |
| Rimpact | 7.6% |
| Nukeproof | 2.5% |
| Tubolight | 2.5% |
| Schwalbe | 2.4% |
| Panzer | 2.1% |
| Huck Norris | 1.0% |
| Odyssey Optis | 0.8% |
| Pepi's | 0.8% |
| Bell | 0.7% |
| Mynesweepers | 0.6% |
| Misc. / Fill-In | 4.0% |
| HANDLEBARS |
| Will purchase within 12 months | 28.6% |
| IF “YES,” WHAT BRAND |
| OneUp Components | 18.6% |
| Undecided | 15.1% |
| Renthal | 12.3% |
| Race Face | 9.0% |
| Deity | 8.4% |
| Burgtec | 5.5% |
| PNW Components | 4.9% |
| Title | 3.3% |
| Chromag | 2.6% |
| Spank | 2.6% |
| ENVE | 1.3% |
| Pro Taper | 1.1% |
| SQlabs | 0.9% |
| Specialized | 0.8% |
| DMR | 0.7% |
| Nukeproof | 0.7% |
| Trail One | 0.7% |
| e*thirteen | 0.5% |
| Ritchey | 0.5% |
| Santa Cruz | 0.5% |
| Bike Yoke | 0.4% |
| ODI | 0.4% |
| Bontrager | 0.4% |
| Crankbrothers | 0.4% |
| On-One | 0.4% |
| Truvativ | 0.4% |
| Funn | 0.3% |
| Pro Components | 0.3% |
| Tenet | 0.3% |
| Hope | 0.3% |
| Leatt | 0.3% |
| Reverse Components | 0.3% |
| Syntace | 0.3% |
| Beast | 0.2% |
| Easton | 0.2% |
| FSA | 0.2% |
| 3T | 0.2% |
| Newmen | 0.2% |
| Salsa | 0.2% |
| Tag Metals | 0.2% |
| Yeti | 0.2% |
| Atomlab | 0.1% |
| Azonic | 0.1% |
| Fasst | 0.1% |
| Syncros | 0.1% |
| We Are One | 0.1% |
| Acros | 0.1% |
| ANVL | 0.1% |
| Atomic | 0.1% |
| Gemini | 0.1% |
| Joystick | 0.1% |
| Marin | 0.1% |
| Thomson | 0.1% |
| Whisky Parts Company | 0.1% |
| Misc. / Fill-In | 2.6% |
| STEM |
| Will purchase within 12 months | 19.8% |
| IF “YES,” WHAT BRAND |
| Undecided | 20.3% |
| Race Face | 10.0% |
| Deity | 9.7% |
| Renthal | 7.7% |
| Burgtec | 6.9% |
| OneUp Components | 5.9% |
| Industry Nine | 4.4% |
| Chromag | 3.3% |
| Title | 3.3% |
| Spank | 2.1% |
| PNW Components | 2.0% |
| Hope | 1.9% |
| DMR | 1.1% |
| 5 Dev | 1.0% |
| Leatt | 1.0% |
| Trail One | 1.0% |
| ENVE | 0.9% |
| Bontrager | 0.8% |
| Cane Creek | 0.7% |
| Syntace | 0.7% |
| Truvativ | 0.7% |
| Funn | 0.6% |
| e*thirteen | 0.6% |
| Specialized | 0.6% |
| Tenet | 0.6% |
| Thomson | 0.6% |
| Intend | 0.5% |
| Pro Taper | 0.5% |
| Bike Yoke | 0.4% |
| Crankbrothers | 0.4% |
| Easton | 0.4% |
| FSA | 0.4% |
| Nukeproof | 0.4% |
| Ritchey | 0.4% |
| Yoshimura | 0.4% |
| Pro Components | 0.3% |
| Alpha | 0.3% |
| Syncros | 0.3% |
| We Are One | 0.3% |
| 3T | 0.2% |
| 77 Designz | 0.2% |
| ANVL | 0.2% |
| Atomlab | 0.2% |
| BOX Components | 0.2% |
| Newmen | 0.2% |
| Profile | 0.2% |
| Acros | 0.1% |
| Marin | 0.1% |
| ODI | 0.1% |
| Onoff | 0.1% |
| Reverse Components | 0.1% |
| RevGrips | 0.1% |
| Salsa | 0.1% |
| Whiskey Parts Co | 0.1% |
| WTB | 0.1% |
| Misc. / Fill-In | 4.0% |
| GRIPS |
| Will purchase within 12 months | 51.5% |
| IF “YES,” WHAT BRAND |
| ODI | 19.2% |
| Undecided | 14.9% |
| Ergon | 11.2% |
| Deity | 8.9% |
| DMR | 6.5% |
| Burgtec | 4.3% |
| PNW Components | 3.6% |
| Race Face | 3.6% |
| ESI | 3.1% |
| Sensus | 2.4% |
| Rev Grips | 2.3% |
| OneUp Components | 2.1% |
| Oury | 1.5% |
| Wolf Tooth | 1.4% |
| Chromag | 1.4% |
| Lizard Skins | 1.4% |
| Peaty's | 1.2% |
| Trail One | 1.0% |
| Renthal | 0.8% |
| SQ Labs | 0.7% |
| All Mountain Style | 0.6% |
| Bontrager | 0.5% |
| Pilgrips | 0.3% |
| Specialized | 0.3% |
| Crankbrothers | 0.3% |
| Nukeproof | 0.3% |
| Santa Cruz | 0.2% |
| Spank | 0.2% |
| SRAM | 0.2% |
| Syncros | 0.2% |
| WTB | 0.2% |
| Gusset | 0.2% |
| Jet Black | 0.2% |
| Leatt | 0.2% |
| Reverse | 0.2% |
| Troy Lee Designs | 0.2% |
| Funn | 0.2% |
| Giant | 0.2% |
| On-One | 0.2% |
| Bike Yoke | 0.1% |
| Odyssey | 0.1% |
| SDG | 0.1% |
| Tenet | 0.1% |
| Answer | 0.1% |
| Cult | 0.1% |
| Fabric | 0.1% |
| Pro Taper | 0.1% |
| Tag Metals | 0.1% |
| Yeti | 0.1% |
| A'ME | 0.1% |
| Animal | 0.1% |
| Evil | 0.1% |
| FSA | 0.1% |
| Gravity | 0.1% |
| Pivot | 0.1% |
| Ritchey | 0.1% |
| Supacaz | 0.1% |
| Acros | 0.1% |
| BOX Components | 0.1% |
| Fi'zi:k | 0.1% |
| GripShift | 0.1% |
| Kona | 0.1% |
| Kore | 0.1% |
| Marin | 0.1% |
| Octane One | 0.1% |
| Sixpack | 0.1% |
| Misc. / Fill-In | 1.3% |
| HEADSET |
| Will purchase within 12 months | 13.9% |
| IF “YES,” WHAT BRAND |
| Cane Creek | 32.9% |
| Chris King | 16.0% |
| Undecided | 15.6% |
| Wolf Tooth | 7.2% |
| Hope | 6.4% |
| Works Components | 4.6% |
| FSA | 3.5% |
| Acros | 2.3% |
| Industry Nine | 2.1% |
| Shimano | 1.4% |
| Enduro Bearings | 1.2% |
| White Industries | 1.1% |
| Nukeproof | 0.5% |
| Syncros | 0.5% |
| Alpha | 0.4% |
| Giant | 0.4% |
| Funn | 0.3% |
| Ritchey | 0.3% |
| Aheadset | 0.2% |
| Brand-X | 0.2% |
| On-One | 0.2% |
| VP Components | 0.2% |
| Animal | 0.1% |
| BBB | 0.1% |
| Da Bomb | 0.1% |
| Dartmoor | 0.1% |
| OnOff | 0.1% |
| Pro Components | 0.1% |
| Reverse Components | 0.1% |
| Shadow Conspiracy | 0.1% |
| Sixpack | 0.1% |
| Token | 0.1% |
| Misc. / Fill-In | 1.6% |
| BRAKES |
| Will purchase within 12 months | 31.2% |
| IF “YES,” WHAT BRAND |
| Shimano | 24.7% |
| SRAM | 16.8% |
| TRP | 10.6% |
| Undecided | 9.2% |
| Magura | 8.8% |
| Hope | 8.8% |
| Hayes | 8.7% |
| Lewis | 2.3% |
| Trickstuff | 1.5% |
| Intend | 1.2% |
| Formula | 1.0% |
| Tektro | 0.4% |
| Avid | 0.4% |
| Brake Force One | 0.2% |
| Galfer | 0.2% |
| Box Components | 0.1% |
| Cascade Components | 0.1% |
| Misc. / Fill-In | 5.0% |
| DERAILLEURS |
| Will purchase within 12 months | 24.0% |
| IF “YES,” WHAT BRAND |
| SRAM | 47.3% |
| Shimano | 42.2% |
| Undecided | 4.4% |
| Microshift | 1.2% |
| TRP | 1.2% |
| Madrone | 0.9% |
| BOX Components | 0.8% |
| Wheeltop | 0.7% |
| Campagnolo | 0.3% |
| Archer Components | 0.1% |
| Rotor | 0.1% |
| Misc. / Fill-In | 1.0% |
| CRANKS |
| Will purchase within 12 months | 18.0% |
| IF “YES,” WHAT BRAND |
| SRAM | 20.2% |
| Shimano | 16.6% |
| Undecided | 15.2% |
| Race Face | 13.7% |
| 5 Dev | 5.7% |
| Hope | 5.6% |
| Cane Creek | 4.1% |
| e*thirteen | 2.6% |
| North Shore Billet | 2.3% |
| Canfield Brothers | 1.8% |
| Truvativ | 1.2% |
| FSA | 0.9% |
| Praxis Works | 0.8% |
| DMR | 0.7% |
| TRP | 0.5% |
| Ingrid | 0.5% |
| Profile | 0.5% |
| Miranda Bike Parts | 0.4% |
| White Industries | 0.4% |
| Bontrager | 0.3% |
| Cook Brothers | 0.3% |
| Specialized | 0.3% |
| Intent | 0.2% |
| Rotor | 0.2% |
| Samox | 0.2% |
| BOX Components | 0.2% |
| Odyssey | 0.2% |
| Cannondale | 0.1% |
| Dartmoor | 0.1% |
| Deity | 0.1% |
| Gravity | 0.1% |
| SR Suntour | 0.1% |
| Stages | 0.1% |
| Misc. / Fill-In | 4.1% |
| BOTTOM BRACKET |
| Will purchase within 12 months | 16.9% |
| IF “YES,” WHAT BRAND |
| SRAM | 21.5% |
| Shimano | 17.9% |
| Undecided | 13.4% |
| Race Face | 8.0% |
| Cane Creek | 7.9% |
| Hope | 6.5% |
| Chris King | 6.0% |
| Enduro Bearings | 3.3% |
| Wheels Manufacturing | 3.2% |
| Wolf Tooth | 1.8% |
| FSA | 1.8% |
| Praxis | 1.0% |
| E*Thirteen | 0.9% |
| Ceramic Speed | 0.8% |
| North Shore Billet | 0.7% |
| Kogel | 0.5% |
| Token | 0.5% |
| White Industries | 0.4% |
| BBInfinite | 0.3% |
| TRP | 0.3% |
| Acros | 0.3% |
| Profile | 0.2% |
| Misc. / Fill-In | 2.3% |
| FRONT CHAINRING |
| Will purchase within 12 months | 20.5% |
| IF “YES,” WHAT BRAND |
| SRAM | 17.3% |
| Undecided | 16.5% |
| Shimano | 11.9% |
| Wolf Tooth | 10.9% |
| Race Face | 9.3% |
| Absolute Black | 6.6% |
| Hope | 3.3% |
| Burgtec | 3.1% |
| Garbaruk | 2.9% |
| 5 Dev | 2.9% |
| e*thirteen | 1.9% |
| Ochain | 1.3% |
| OneUp Components | 1.3% |
| Works Components | 1.3% |
| North Shore Billet | 1.0% |
| Renthal | 1.0% |
| Praxis Works | 0.7% |
| Unite | 0.7% |
| Csixx | 0.5% |
| Rotor | 0.4% |
| Blackspire | 0.4% |
| FSA | 0.4% |
| Chromag | 0.3% |
| Deity | 0.3% |
| Profile | 0.3% |
| White Industries | 0.3% |
| Truvativ | 0.2% |
| BOX Components | 0.1% |
| MRP | 0.1% |
| On-One | 0.1% |
| Snail | 0.1% |
| Misc. / Fill-In | 2.4% |
| CASSETTE |
| Will purchase within 12 months | 26.3% |
| IF “YES,” WHAT BRAND |
| SRAM | 45.3% |
| Shimano | 38.9% |
| Garbaruk | 3.5% |
| Undecided | 3.1% |
| e*thirteen | 2.7% |
| SunRace | 2.1% |
| Microshift | 0.7% |
| TRP | 0.7% |
| BOX Components | 0.6% |
| ZTTO | 0.6% |
| Hope | 0.3% |
| OneUp Components | 0.2% |
| Wolf Tooth | 0.2% |
| Absolute Black | 0.1% |
| Fouriers | 0.1% |
| Rotor | 0.1% |
| Sunshine | 0.1% |
| Fire Eye | 0.1% |
| Misc. / Fill-In | 0.9% |
| CHAINGUIDE |
| Will purchase within 12 months | 9.4% |
| IF “YES,” WHAT BRAND |
| e*thirteen | 18.0% |
| OneUp Components | 17.9% |
| Undecided | 17.3% |
| MRP | 17.1% |
| Shimano | 6.9% |
| SRAM | 5.9% |
| Wolf Tooth | 2.3% |
| Cascade Components | 1.7% |
| Absolute Black | 1.2% |
| Hope | 1.2% |
| Nukeproof | 0.9% |
| 77 Designz | 0.8% |
| Mozartt | 0.8% |
| Funn | 0.6% |
| Sixpack | 0.6% |
| Blackspire | 0.5% |
| Reverse Components | 0.5% |
| Shaman Racing | 0.5% |
| STFU | 0.5% |
| Unite | 0.5% |
| Carbocage | 0.3% |
| DMR | 0.3% |
| Truvativ | 0.3% |
| Bioncion | 0.2% |
| CSixx | 0.2% |
| Da Bomb | 0.2% |
| FSA | 0.2% |
| Praxis Works | 0.2% |
| Syncros | 0.2% |
| Misc. / Fill-In | 2.6% |
| PEDALS |
| Will purchase within 12 months | 32.8% |
| IF “YES,” WHAT TYPE |
| Flat | 60.6% |
| Clipless | 39.4% |
| IF “CLIPLESS,” WHAT BRAND |
| Shimano | 33.8% |
| Crankbrothers | 28.3% |
| OneUp Components | 8.3% |
| Undecided | 8.1% |
| Time | 6.2% |
| HT | 5.4% |
| Hope | 1.3% |
| Look | 1.1% |
| Nukeproof | 0.9% |
| Funn | 0.8% |
| Leatt | 0.5% |
| Xpedo | 0.5% |
| Bontrager | 0.2% |
| DMR | 0.2% |
| Mavic | 0.2% |
| Tenet | 0.1% |
| Wellgo | 0.1% |
| Misc. / Fill-In | 3.8% |
| IF “FLAT,” WHAT BRAND |
| Undecided | 19.1% |
| Crankbrothers | 12.1% |
| OneUp Components | 10.9% |
| Deity | 10.1% |
| Race Face | 9.3% |
| Burgtec | 5.3% |
| Chromag | 4.6% |
| DMR | 3.9% |
| PNW Components | 2.0% |
| Shimano | 1.4% |
| Wolf Tooth | 1.4% |
| Yoshimura | 1.4% |
| HT | 1.3% |
| Spank | 1.3% |
| Hope | 1.1% |
| Nukeproof | 1.1% |
| Tenet | 1.0% |
| 5 Dev | 0.6% |
| e*thirteen | 0.6% |
| Kona | 0.6% |
| Specialized | 0.6% |
| Renthal | 0.5% |
| Bontrager | 0.4% |
| Pedaling Innovations | 0.4% |
| ANVL | 0.4% |
| Sensus | 0.4% |
| Funn | 0.3% |
| Gusset | 0.3% |
| Odyssey | 0.3% |
| Reverse Components | 0.3% |
| VP Components | 0.3% |
| Animal | 0.2% |
| Canfield Brothers | 0.2% |
| Da Bomb | 0.2% |
| Wellgo | 0.2% |
| Atomlab | 0.1% |
| Jet Black | 0.1% |
| Octane | 0.1% |
| Sixpack | 0.1% |
| SQlab | 0.1% |
| Tag Metals | 0.1% |
| Unite | 0.1% |
| Azonic | 0.1% |
| Blackspire | 0.1% |
| NC-17 | 0.1% |
| Pembree | 0.1% |
| Pro Taper | 0.1% |
| Speedplay | 0.1% |
| Transition | 0.1% |
| Misc. / Fill-In | 4.6% |
| SEAT |
| Will purchase within 12 months | 23.8% |
| IF “YES,” WHAT BRAND |
| Ergon | 18.7% |
| Undecided | 16.1% |
| WTB | 11.5% |
| Specialized | 8.7% |
| SQ Lab | 6.3% |
| SDG | 5.5% |
| Chromag | 5.2% |
| Fi'zi:k | 3.2% |
| Burgtec | 3.0% |
| Deity | 2.5% |
| Selle Italia | 2.5% |
| Title | 2.1% |
| Brooks | 1.2% |
| Bike Yoke | 1.1% |
| Bontrager | 1.1% |
| Prologo | 0.9% |
| Fabric | 0.8% |
| DMR | 0.7% |
| Selle SMP | 0.6% |
| Charge | 0.6% |
| Pro Components | 0.6% |
| Terry | 0.6% |
| Velo | 0.6% |
| Gusset | 0.5% |
| Spank | 0.4% |
| Giant | 0.4% |
| Nukeproof | 0.4% |
| Race Face | 0.3% |
| Selle San Marco | 0.3% |
| Funn | 0.2% |
| Reverse Components | 0.2% |
| Selle Royal | 0.2% |
| Sensus | 0.2% |
| Astute | 0.1% |
| BBB | 0.1% |
| Serfas | 0.1% |
| Syncros | 0.1% |
| Animal | 0.1% |
| ANVL | 0.1% |
| Dartmoor | 0.1% |
| GT | 0.1% |
| SixPack | 0.1% |
| Smanie | 0.1% |
| SNAFU | 0.1% |
| Tioga | 0.1% |
| Yeti | 0.1% |
| Misc. / Fill-In | 2.2% |
| Dropper SEATPOST |
| Will purchase within 12 months | 21.2% |
| DROPPER SEATPOST |
| OneUp Components | 28.8% |
| Fox Factory | 15.7% |
| Undecided | 13.8% |
| RockShox | 12.6% |
| PNW Components | 9.1% |
| BikeYoke | 4.3% |
| Wolf Tooth | 1.8% |
| KS Suspension | 1.7% |
| Crankbrothers | 1.3% |
| X-Fusion | 1.0% |
| Brand X | 0.9% |
| SDG | 0.8% |
| TranzX | 0.8% |
| e*thirteen | 0.6% |
| Race Face | 0.6% |
| Vecnum | 0.5% |
| Bontrager | 0.3% |
| Magura | 0.3% |
| Pro | 0.3% |
| Specialized | 0.3% |
| 9point8 | 0.2% |
| Cane Creek Thudbuster | 0.2% |
| Yep Components | 0.2% |
| Giant | 0.1% |
| Gravity Dropper | 0.1% |
| Marzocchi | 0.1% |
| DNM | 0.1% |
| FSA | 0.1% |
| Manitou | 0.1% |
| Thomson | 0.1% |
| Misc. / Fill-In | 3.1% |
| BIKE PROTECTION |
| Will purchase within 12 months | 15.8% |
| IF “YES,” WHAT BRAND |
| RideWrap | 36.7% |
| Undecided | 23.3% |
| invisiFRAME | 11.0% |
| All Mountain Style | 6.4% |
| Dyedbro | 4.3% |
| Ground Keeper | 3.8% |
| Slik Graphics | 2.2% |
| Muc-Off | 2.1% |
| Bike Shield | 1.0% |
| Lizard Skins | 0.7% |
| Wilder Wild | 0.7% |
| Chameleon Skin | 0.6% |
| Enlee | 0.4% |
| ISC Racers Tape | 0.3% |
| Unleazhed | 0.2% |
| Foundation | 0.1% |
| Upland | 0.1% |
| Misc. / Fill-In | 6.1% |
| HELMET |
| Will purchase within 12 months | 34.1% |
| IF “YES,” WHAT TYPE |
| Open-face | 45.3% |
| Full face, DH | 20.3% |
| Full face, enduro | 18.6% |
| 3/4 shell | 8.8% |
| Convertible (full-face w/removable chin bar) | 6.8% |
| IF “OPEN-FACE,” WHAT BRAND |
| Undecided | 21.4% |
| Fox Racing | 18.4% |
| Troy Lee Designs | 9.8% |
| Smith Optics | 9.2% |
| POC | 9.1% |
| Specialized | 6.0% |
| Giro | 5.2% |
| Bell | 2.6% |
| Lazer | 2.3% |
| Leatt | 1.3% |
| Oakley | 1.2% |
| Ride Concepts | 1.1% |
| Abus | 1.0% |
| iXS | 1.0% |
| MET | 1.0% |
| 100% | 0.8% |
| Scott | 0.8% |
| Sweet Protection | 0.8% |
| Bontrager | 0.7% |
| 7iDP | 0.6% |
| O'Neal | 0.6% |
| 6D | 0.5% |
| Endura | 0.5% |
| Kask | 0.5% |
| Bluegrass | 0.4% |
| Kali Protectives | 0.4% |
| Fi'zi:k | 0.3% |
| Rudy Project | 0.2% |
| SixSixOne | 0.2% |
| Trek | 0.2% |
| Alpinestars | 0.1% |
| Bern | 0.1% |
| Giant | 0.1% |
| Limar | 0.1% |
| Louis Garneau | 0.1% |
| Mavic | 0.1% |
| Pro-Tec | 0.1% |
| TSG | 0.1% |
| Uvex | 0.1% |
| Misc. / Fill-In | 1.4% |
| IF “FULL-FACE Enduro,” WHAT BRAND |
| Fox Racing | 26.7% |
| Undecided | 20.7% |
| Troy Lee Designs | 12.1% |
| Smith Optics | 5.5% |
| Leatt | 5.2% |
| iXS | 3.8% |
| 100% | 3.3% |
| 6D | 3.3% |
| POC | 3.3% |
| Bell | 2.6% |
| Specialized | 2.1% |
| Bluegrass | 1.9% |
| Giro | 1.7% |
| Endura | 1.2% |
| Kali Protectives | 1.0% |
| Sweet Protection | 1.0% |
| Alpinestars | 0.7% |
| 7iDP | 0.5% |
| Abus | 0.5% |
| Limar | 0.5% |
| O'Neal | 0.5% |
| Trek | 0.5% |
| Giant | 0.2% |
| Oakley | 0.2% |
| Scott | 0.2% |
| TSG | 0.2% |
| Misc. / Fill-In | 0.5% |
| IF “FULL-FACE DH,” WHAT BRAND |
| Troy Lee Designs | 23.7% |
| Fox Racing | 22.2% |
| Undecided | 12.9% |
| Leatt | 6.7% |
| 100% | 4.5% |
| Smith Optics | 4.1% |
| POC | 3.7% |
| Bell | 3.4% |
| Giro | 2.8% |
| Specialized | 2.6% |
| 6D | 1.9% |
| Alpinestars | 1.7% |
| Bluegrass | 1.5% |
| iXS | 1.3% |
| O'Neal | 1.3% |
| 7iDP | 1.1% |
| Fly | 0.9% |
| Sweet Protection | 0.9% |
| Abus | 0.7% |
| Lazer | 0.7% |
| Endura | 0.2% |
| Kali Protectives | 0.2% |
| Scott | 0.2% |
| Misc. / Fill-In | 1.0% |
| IF “CONVERTIBLE (full-face w/removable chin guard),” WHAT BRAND |
| Undecided | 27.1% |
| Bell | 26.5% |
| Leatt | 18.1% |
| Fox Racing | 5.8% |
| MET | 5.2% |
| Giro | 2.6% |
| 100% | 1.3% |
| 7iDP | 1.3% |
| O'Neal | 1.3% |
| POC | 1.3% |
| Troy Lee Designs | 1.3% |
| Uvex | 1.3% |
| Alpinestars | 0.7% |
| Fly | 0.7% |
| iXS | 0.7% |
| Kali Protectives | 0.7% |
| Lazer | 0.7% |
| Limar | 0.7% |
| Smith Optics | 0.7% |
| Sweet Protection | 0.7% |
| Misc. / Fill-In | 1.9% |
| IF “3/4 shell,” WHAT BRAND |
| Fox Racing | 32.2% |
| Undecided | 23.3% |
| Giro | 7.4% |
| POC | 5.5% |
| Smith Optics | 5.0% |
| Bell | 4.5% |
| Troy Lee Designs | 4.0% |
| Specialized | 3.5% |
| Lazer | 2.0% |
| Alpinestars | 1.5% |
| Urge | 1.5% |
| 6D | 1.0% |
| Leatt | 1.0% |
| Scott | 1.0% |
| 100% | 0.5% |
| 7iDP | 0.5% |
| Bluegrass | 0.5% |
| Bontrager | 0.5% |
| Endura | 0.5% |
| iXS | 0.5% |
| Kask | 0.5% |
| MET | 0.5% |
| O'Neal | 0.5% |
| Oakley | 0.5% |
| TSG | 0.5% |
| Misc. / Fill-In | 1.4% |
| SHORTS |
| Will purchase within 12 months | 27.2% |
| IF “YES,” WHAT BRAND |
| Undecided | 31.3% |
| Fox Racing | 12.9% |
| Troy Lee Designs | 7.4% |
| Endura | 4.6% |
| DHaRCO | 2.3% |
| Pearl Izumi | 2.1% |
| 7Mesh | 2.0% |
| Leatt | 2.0% |
| Zoic | 1.7% |
| 100% | 1.4% |
| Ketl | 1.4% |
| Fasthouse | 1.3% |
| Race Face | 1.2% |
| Patagonia | 1.1% |
| POC | 1.0% |
| Specialized | 1.0% |
| Akta MTB | 0.9% |
| NF | 0.9% |
| Assos | 0.8% |
| Handup | 0.8% |
| Rapha | 0.8% |
| Mons Royale | 0.7% |
| Velocio | 0.7% |
| Yeti | 0.7% |
| Alpinestars | 0.7% |
| Flylow | 0.7% |
| Tasco | 0.7% |
| Volcom | 0.6% |
| Dakine | 0.5% |
| NZO | 0.5% |
| Abit | 0.5% |
| Chromag | 0.5% |
| Club Ride | 0.5% |
| Five Ten | 0.5% |
| Gore | 0.5% |
| ION | 0.5% |
| Outdoor Research | 0.5% |
| Shredly | 0.5% |
| Wild Rye | 0.5% |
| 686 x Evil | 0.4% |
| Cognative MTB | 0.4% |
| Decathlon | 0.4% |
| Ground Effect | 0.4% |
| Oakley | 0.4% |
| Castelli | 0.3% |
| Giro | 0.3% |
| Loose Riders | 0.3% |
| ilabb | 0.2% |
| iXS | 0.2% |
| Madison | 0.2% |
| Narrona | 0.2% |
| O'Neal | 0.2% |
| Ornot | 0.2% |
| Aero Tech Designs | 0.2% |
| Bontrager | 0.2% |
| Fly | 0.2% |
| Louis Garneau | 0.2% |
| Royal | 0.2% |
| Sugoi | 0.2% |
| YT Industries | 0.2% |
| Altura | 0.1% |
| Dainese | 0.1% |
| Mission Workshop | 0.1% |
| Nukeproof | 0.1% |
| Scott | 0.1% |
| Trees | 0.1% |
| TSG | 0.1% |
| Azonic | 0.1% |
| Giant | 0.1% |
| Maloja | 0.1% |
| PNW Components | 0.1% |
| Platzangst | 0.1% |
| Rocday | 0.1% |
| SixSixOne | 0.1% |
| Sombrio | 0.1% |
| Thor | 0.1% |
| Misc. / Fill-In | 4.4% |
| PANTS |
| Will purchase within 12 months | 45.3% |
| IF “YES,” WHAT BRAND |
| Undecided | 27.1% |
| Fox Racing | 13.9% |
| Troy Lee Designs | 8.8% |
| DHaRCO | 8.2% |
| Endura | 3.5% |
| NF | 2.1% |
| Akta MTB | 2.0% |
| Race Face | 1.9% |
| 100% | 1.8% |
| 7Mesh | 1.8% |
| Leatt | 1.8% |
| Alpinestars | 1.1% |
| Velocio | 1.1% |
| Fasthouse | 1.0% |
| POC | 1.0% |
| 50to01 | 0.8% |
| Outdoor Research | 0.8% |
| Specialized | 0.8% |
| Yeti | 0.8% |
| Gore | 0.6% |
| ION | 0.6% |
| Loose Riders | 0.6% |
| Patagonia | 0.6% |
| Cognative MTB | 0.6% |
| Rapha | 0.6% |
| Volcom | 0.6% |
| Dakine | 0.5% |
| Dainese | 0.5% |
| Handup | 0.5% |
| iXS | 0.5% |
| Mons Royale | 0.5% |
| Pearl Izumi | 0.5% |
| Shredly | 0.5% |
| Tasco | 0.5% |
| YT Industries | 0.5% |
| Zoic | 0.5% |
| Abit | 0.4% |
| Club Ride | 0.4% |
| Flylow | 0.4% |
| NZO | 0.4% |
| Oakley | 0.4% |
| O'Neal | 0.4% |
| 686 x Evil | 0.3% |
| Callus | 0.3% |
| Chromag | 0.3% |
| ilabb | 0.3% |
| Madison | 0.3% |
| Aero Tech Designs | 0.1% |
| Bontrager | 0.1% |
| Craft | 0.1% |
| Five Ten | 0.1% |
| Fly | 0.1% |
| Ground Effect | 0.1% |
| Helfare | 0.1% |
| Narrona | 0.1% |
| Nukeproof | 0.1% |
| Royal | 0.1% |
| Trees | 0.1% |
| TSG | 0.1% |
| Misc. / Fill-In | 5.4% |
| JERSEY |
| Will purchase within 12 months | 25.0% |
| IF “YES,” WHAT BRAND |
| Undecided | 28.9% |
| Fox Racing | 12.8% |
| Troy Lee Designs | 8.9% |
| DHaRCO | 4.7% |
| Mons Royale | 2.3% |
| Fasthouse | 2.2% |
| 100% | 2.0% |
| Leatt | 1.9% |
| 7Mesh | 1.3% |
| Race Face | 1.2% |
| Specialized | 1.2% |
| Endura | 1.1% |
| Akta MTB | 1.1% |
| Rapha | 1.0% |
| POC | 0.9% |
| Fly | 0.9% |
| Loose Riders | 0.9% |
| Velocio | 0.8% |
| Yeti | 0.8% |
| Helfare | 0.7% |
| Patagonia | 0.7% |
| Alpinestars | 0.6% |
| Cognative | 0.6% |
| Chromag | 0.6% |
| O'Neal | 0.6% |
| Club Ride | 0.6% |
| 50to01 | 0.5% |
| Commencal | 0.5% |
| Handup | 0.5% |
| ION | 0.5% |
| Ketl | 0.5% |
| YT Industries | 0.5% |
| NF | 0.4% |
| Assos | 0.4% |
| Castelli | 0.4% |
| Giro | 0.4% |
| Dakine | 0.3% |
| ilabb | 0.3% |
| Oakley | 0.3% |
| Pearl Izumi | 0.3% |
| Voler | 0.3% |
| Dainese | 0.3% |
| Outdoor Research | 0.3% |
| Primal Wear | 0.3% |
| Renen | 0.3% |
| Santa Cruz | 0.3% |
| Scott | 0.3% |
| Tasco | 0.3% |
| 686 x Evil | 0.2% |
| Adidas | 0.2% |
| Callus | 0.2% |
| Five Ten | 0.2% |
| Louis Garneau | 0.2% |
| Norrona | 0.2% |
| Sombrio | 0.2% |
| Bontrager | 0.1% |
| Broken Riders | 0.1% |
| Cannondale | 0.1% |
| Gore | 0.1% |
| Ground Effect | 0.1% |
| Royal | 0.1% |
| Trees | 0.1% |
| Twin Six | 0.1% |
| Zoic | 0.1% |
| Frankd | 0.1% |
| Kenny | 0.1% |
| Mavic | 0.1% |
| Morvelo | 0.1% |
| Muddy Fox | 0.1% |
| Northwave | 0.1% |
| Pit Viper | 0.1% |
| PNW Components | 0.1% |
| Sweet Protection | 0.1% |
| Thor | 0.1% |
| Misc. / Fill-In | 9.9% |
| GLOVES |
| Will purchase within 12 months | 33.8% |
| IF “YES,” WHAT BRAND |
| Undecided | 24.8% |
| Fox Racing | 17.4% |
| Troy Lee Designs | 9.2% |
| 100% | 7.0% |
| Handup | 5.9% |
| Giro | 3.3% |
| Leatt | 2.5% |
| Fist | 2.2% |
| Fasthouse | 1.9% |
| Specialized | 1.8% |
| Dakine | 1.3% |
| POC | 1.3% |
| Dharco | 1.3% |
| Tasco | 1.3% |
| Akta MTB | 1.2% |
| Endura | 1.1% |
| Race Face | 1.1% |
| Pearl Izumi | 1.0% |
| Chromag | 0.9% |
| Mechanix | 0.9% |
| Fly | 0.8% |
| Alpinestars | 0.8% |
| Yeti | 0.6% |
| O'Neal | 0.6% |
| Oakley | 0.5% |
| Cognative | 0.5% |
| 7iDP | 0.3% |
| Hestra | 0.3% |
| EVOC | 0.3% |
| iXS | 0.2% |
| Lizard Skins | 0.2% |
| SixSixOne | 0.2% |
| Sweet Protection | 0.2% |
| YT Industries | 0.2% |
| Dainese | 0.2% |
| Ergon | 0.2% |
| G-Form | 0.2% |
| Bluegrass | 0.1% |
| Bontrager | 0.1% |
| Grip Grab | 0.1% |
| Loose Riders | 0.1% |
| Scott | 0.1% |
| Thor | 0.1% |
| Callis Moto | 0.1% |
| Decathlon | 0.1% |
| ION | 0.1% |
| Kali Protectives | 0.1% |
| Zoic | 0.1% |
| 45NRTH | 0.1% |
| Answer | 0.1% |
| Azonic | 0.1% |
| Castelli | 0.1% |
| Cube | 0.1% |
| Deft | 0.1% |
| Demon Dirt | 0.1% |
| JT Racing | 0.1% |
| Northwave | 0.1% |
| Royal | 0.1% |
| Misc. / Fill-In | 4.6% |
| GOGGLES |
| Will purchase within 12 months | 13.8% |
| IF “YES,” WHAT BRAND |
| 100% | 21.1% |
| Undecided | 18.0% |
| Oakley | 15.5% |
| Smith Optics | 14.4% |
| Fox Racing | 8.9% |
| Leatt | 4.3% |
| POC | 2.4% |
| Coast Optics | 1.8% |
| Scott | 1.7% |
| Melon Optics | 1.6% |
| Pit Viper | 1.1% |
| Julbo | 1.0% |
| Giro | 0.9% |
| O'Neal | 0.5% |
| Bell | 0.3% |
| Dragon | 0.3% |
| Endura | 0.3% |
| Fly | 0.3% |
| Troy Lee Designs | 0.3% |
| Blur | 0.2% |
| Adidas | 0.1% |
| EKS Brand | 0.1% |
| Flow Vision | 0.1% |
| Loose Riders | 0.1% |
| SixSixOne | 0.1% |
| Spy | 0.1% |
| Uvex | 0.1% |
| Misc. / Fill-In | 4.2% |
| RIDING SHOES |
| Will purchase within 12 months | 31.1% |
| IF “YES,” WHAT TYPE OF RIDING SHOES |
| Flat | 53.4% |
| Clipless | 36.3% |
| Clipless and flat | 10.4% |
| IF “FLAT,” WHAT BRAND |
| Adidas/Five Ten | 46.1% |
| Undecided | 14.0% |
| Ride Concepts | 12.8% |
| Fox Racing | 5.1% |
| Specialized | 4.5% |
| Vans | 4.3% |
| Crankbrothers | 3.0% |
| Shimano | 1.7% |
| Etnies | 1.5% |
| Leatt | 1.3% |
| Endura | 0.5% |
| Unparallel | 0.5% |
| Giro | 0.4% |
| ION | 0.4% |
| Nike | 0.4% |
| New Balance | 0.3% |
| Vaude | 0.3% |
| DC | 0.2% |
| Northwave | 0.2% |
| Sidi | 0.2% |
| Bontrager | 0.1% |
| Converse | 0.1% |
| Emerica | 0.1% |
| Salomon | 0.1% |
| Misc. / Fill-In | 2.0% |
| IF “CLIPLESS,” WHAT BRAND |
| Undecided | 16.9% |
| Crankbrothers | 13.5% |
| Adidas/Five Ten | 12.8% |
| Ride Concepts | 12.1% |
| Shimano | 11.2% |
| Fox Racing | 8.4% |
| Specialized | 5.6% |
| Giro | 3.2% |
| Sidi | 2.5% |
| Fi'zi:k | 1.9% |
| Lake | 1.9% |
| Leatt | 1.6% |
| Bontrager | 1.1% |
| Northwave | 1.1% |
| Pearl Izumi | 0.6% |
| Scott | 0.4% |
| 45NRTH | 0.3% |
| Mavic | 0.3% |
| O’Neal | 0.3% |
| Vans | 0.3% |
| Gaerne | 0.2% |
| Afton | 0.1% |
| ION | 0.1% |
| Louis Garneau | 0.1% |
| SixSixOne | 0.1% |
| Misc. / Fill-In | 3.4% |
| KNEE PROTECTION |
| Will purchase within 12 months | 18.0% |
| IF “YES,” WHAT BRAND |
| Undecided | 25.6% |
| Fox Racing | 17.0% |
| Leatt | 8.6% |
| 7iDP | 5.7% |
| Troy Lee Designs | 5.3% |
| POC | 4.8% |
| Race Face | 4.2% |
| G-Form | 4.0% |
| iXS | 2.9% |
| Akta MTB | 2.6% |
| ION | 2.4% |
| 100% | 1.9% |
| Rapha | 1.8% |
| Chromag | 1.7% |
| Endura | 1.3% |
| Alpinestars | 1.0% |
| Dakine | 0.8% |
| O'Neal | 0.7% |
| Sweet Protection | 0.7% |
| EVS | 0.6% |
| Bluegrass | 0.5% |
| Fasthouse | 0.5% |
| Bliss Protection | 0.4% |
| Dainese | 0.4% |
| SixSixOne | 0.4% |
| Dharco | 0.3% |
| Demon Dirt | 0.2% |
| Pearl Izumi | 0.2% |
| Scott | 0.2% |
| TSG | 0.2% |
| Asterisk | 0.1% |
| Azonic | 0.1% |
| Fly | 0.1% |
| Kali Protectives | 0.1% |
| Nukeproof | 0.1% |
| Pro-Tec | 0.1% |
| RockGardn | 0.1% |
| YT Industries | 0.1% |
| Misc. / Fill-In | 2.2% |