This survey was conducted on Vital MTB May - July 2024. Responses were limited to one person. Results were tabulated from 10,000 surveys. Results have been rounded to the nearest tenth of a percent.
Kids in household under 18 who ride:
Highest Level of Education:
Less than high school
5.3%
Postgraduate degree
25.1%
Household Income:
$100,001 - $125,000
11.0%
Countries, Survey Responses:
States, Survey Responses:
Other types of bikes owned:
How Often Ride:
4 or more times a week
26.2%
Types of Riding Done in Past 12 Months:
Street riding / Skateparks
21.9%
Favorite Type of Riding:
Enduro / All-Mountain
41.4%
Street riding / Skateparks
1.8%
Entered Race in Past 12 Months:
If "Yes," Type of Race:
Endurance races (6-24 hour races)
10.6%
Type(s) of Bike(s) Owned:
Enduro / All-Mountain
62.7%
Dirt Jump / Street / 4x
21.1%
Wheel Size Owned:
Mixed (29” front, 27.5” rear)
24.3%
Tire Size Normally Run, Front:
Tire Size Normally Run, Rear:
Where Normally Buy Bike Parts:
Online / mail-order retailer
52.9%
Direct from manufacturer
13.6%
E-commerce Buy From Most Often:
Mountain Bikes Direct
3.2%
Cambria Bicycle Outfitters
0.8%
Direct from manufacturer
0.5%
Canada Bicycle Parts
0.1%
How Often Are Repairs Done By Local Shop:
75 - 99% of the time
8.2%
50 - 74% of the time
12.8%
25 - 49% of the time
11.5%
Less than 25% of the time
59.8%
Number of People Have Given MTB Buying Advice To In Past 12 Months:
Work In A Bike Shop?:
Yes, I currently work in a bike shop
7.0%
Yes, I worked previously in a bike shop
19.2%
COMPLETE MOUNTAIN BIKE:
Will purchase within 12 months
39.2%
IF “YES,” PLAN TO PURCHASE EMTB:
IF “YES,” WHAT WHEEL SIZE:
Mixed (29” front, 27.5” rear)
31.8%
IF “YES,” BRAND:
Ari (formerly Fezzari)
0.7%
IF “YES,” WHAT BRAND, hardtail:
Ari (formerly Fezzari)
0.8%
IF “YES,” WHAT BRAND, Under 100MM rear travel:
IF “YES,” WHAT BRAND,100-109mm rear travel:
Ari (formerly Fezzari)
2.4%
IF “YES,” WHAT BRAND, 110-119mm rear travel:
Ari (formerly Fezzari)
2.1%
IF “YES,” WHAT BRAND, 120-129mm rear travel:
IF “YES,” WHAT BRAND, 130-139mm rear travel:
IF “YES,” WHAT BRAND, 140-149mm rear travel:
Ari (formerly Fezzari)
1.8%
IF “YES,” WHAT BRAND, 150-159mm rear travel:
Ari (formerly Fezzari)
0.8%
IF “YES,” WHAT BRAND, 160-169mm rear travel:
IF “YES,” WHAT BRAND, 170-179mm rear travel:
Ari (formerly Fezzari)
0.6%
IF “YES,” WHAT BRAND, 180mm and over rear travel:
IF “YES,” WHAT BRAND, EMTB:
Ari (formerly Fezzari)
1.5%
IF “YES,” WHAT BRAND, USA:
IF “YES,” WHAT BRAND, UK:
IF “YES,” WHAT BRAND, CANADA:
IF “YES,” WHAT BRAND, AUSTRALIA:
IF “YES,” WHAT BRAND, GERMANY:
FRAME:
Will purchase within 12 months
21.3%
SUSPENSION FORK:
Will purchase within 12 months
28.9%
REAR SHOCK:
Will purchase within 12 months
23.8%
WHEELSET:
Will purchase within 12 months
29.5%
IF "YES," PRE-BUILT OR CUSTOM:
IF “PRE-BUILT,” MATERIAL:
IF “PRE-BUILT,” WHAT BRAND:
IF “CUSTOM,” rim MATERIAL:
IF “CUSTOM,” WHAT BRAND OF RIMS:
IF “CUSTOM,” WHAT BRAND OF HUBS:
TIRES:
Will purchase within 12 months
74.2%
TIRE INSERTS:
Will purchase within 12 months
21.8%
HANDLEBARS:
Will purchase within 12 months
27.2%
IF “YES,” WHAT BRAND:
Whisky Parts Company
0.3%
STEM:
Will purchase within 12 months
22.2%
GRIPS:
Will purchase within 12 months
51.7%
HEADSET:
Will purchase within 12 months
14.1%
BRAKES:
Will purchase within 12 months
30.3%
DERAILLEURS:
Will purchase within 12 months
24.5%
CRANKS:
Will purchase within 12 months
18.9%
BOTTOM BRACKET:
Will purchase within 12 months
18.0%
IF “YES,” WHAT BRAND:
Wheels Manufacturing
2.9%
FRONT CHAINRING:
Will purchase within 12 months
21.5%
IF “YES,” WHAT BRAND:
Revolution Components
0.1%
CASSETTE:
Will purchase within 12 months
27.0%
CHAINGUIDE:
Will purchase within 12 months
10.1%
PEDALS:
Will purchase within 12 months
33.1%
IF “CLIPLESS,” WHAT BRAND:
IF “FLAT,” WHAT BRAND:
Pedaling Innovations
0.6%
IF “YES,” WHAT TYPE:
Full face, trail/enduro
18.2%
Convertible (full-face w/removable chin bar)
8.2%
IF “OPEN-FACE,” WHAT BRAND :
IF “FULL-FACE Enduro,” WHAT BRAND:
IF “FULL-FACE DH,” WHAT BRAND:
IF “CONVERTIBLE (full-face w/removable chin guard),” WHAT BRAND:
IF “3/4 shell,” WHAT BRAND:
IF “YES,” WHAT TYPE OF RIDING SHOES:
IF “CLIPLESS,” WHAT BRAND:
SUNGLASSES (riding or casual):