This survey was conducted on Vital MTB May - July 2023. Responses were limited to one person. Results were tabulated from 10,000 surveys. Results have been rounded to the nearest tenth of a percent.
Kids in household under 18 who ride:
Highest Level of Education:
Less than high school
4.4%
Postgraduate degree
24.2%
Household Income:
$100,001 - $125,000
12.1%
International Traffic:*Top 10 countries from survey responses
US Traffic:*Top 10 states from survey responses
International Traffic:*Top 10 of 224 countries from Google Analytics
US Traffic:*Top 10 states from Google Analytics
Other types of bikes owned:
How Often Ride:
4 or more times a week
24.4%
Types of Riding Done in Past 12 Months:
Enduro / all-mountain
74.7%
Street riding / skateparks
20.7%
Favorite Type of Riding:
Enduro / all-mountain
42.7%
Street riding / skateparks
1.6%
Entered Race in Past 12 Months:
If "Yes," Type of Race:
Endurance races (6-24 hour races)
9.4%
Type(s) of Bike(s) Owned:
Enduro / all-mountain
61.7%
Dirt Jump / street / 4x
19.6%
Electric mountain bike
16.8%
Wheel Size Owned:
Mixed (29” front, 27.5” rear)
18.3%
Tire Size Normally Run, Front:
Tire Size Normally Run, Rear:
Where Normally Buy Bike Parts:
E-commerce retailer
52.1%
Direct from manufacturer
12.4%
E-commerce Buy From Most Often:
Mountain Bikes Direct
2.3%
Direct from manufacturer
0.4%
Cambria Bicycle Outfitters
0.3%
Canada Bicycle Parts
0.1%
How Often Are Repairs Done By Local Shop:
75 - 99% of the time
8.7%
50 - 74% of the time
12.3%
25 - 49% of the time
11.7%
Less than 25% of the time
59.6%
Number of People Have Given MTB Buying Advice To In Past 12 Months:
Work In A Bike Shop?:
Yes, I currently work in a bike shop
7.4%
Yes, I worked previously in a bike shop
21.0%
COMPLETE MOUNTAIN BIKE:
Will purchase in next 12 months
39.1%
IF “YES,” Are You Considering Purchasing From Consumer-Direct Bike Brand?:
IF “YES,” PLAN TO PURCHASE EMTB:
IF “YES,” WHAT WHEEL SIZE:
Mixed (29” front, 27.5” rear)
23.7%
IF “YES,” WHAT BRAND, hardtail:
IF “YES,” WHAT BRAND, 100MM rear travel:
IF “YES,” WHAT BRAND,100-109mm rear travel:
IF “YES,” WHAT BRAND, 110-119mm rear travel:
IF “YES,” WHAT BRAND, 120-129mm rear travel:
IF “YES,” WHAT BRAND, 130-139mm rear travel:
IF “YES,” WHAT BRAND, 140-149mm rear travel:
IF “YES,” WHAT BRAND, 150-159mm rear travel:
IF “YES,” WHAT BRAND, 160-169mm rear travel:
IF “YES,” WHAT BRAND, 170-179mm rear travel:
IF “YES,” WHAT BRAND, 180mm and over rear travel:
IF “YES,” WHAT BRAND, EMTB:
FRAME:
Will purchase in next 12 months
21.5%
SUSPENSION FORK:
Will purchase in next 12 months
30.0%
REAR SHOCK:
Will purchase in next 12 months
25.7%
WHEELSET:
Will purchase in next 12 months
30.1%
IF "YES," PRE-BUILT OR CUSTOM:
IF “PRE-BUILT,” MATERIAL:
IF “PRE-BUILT,” INTERNAL RIM WIDTH:
IF “PRE-BUILT,” WHAT BRAND:
IF “CUSTOM,” rim MATERIAL:
IF “CUSTOM,” INTERNAL RIM WIDTH:
IF “CUSTOM,” WHAT BRAND OF RIMS:
IF “CUSTOM,” WHAT BRAND OF HUBS:
TIRES:
Will purchase in next 12 months
77.0%
TIRE INSERTS:
Will purchase in next 12 months
26.3%
HANDLEBARS:
Will purchase in next 12 months
29.2%
IF “YES,” WHAT BRAND:
Whisky Parts Company
0.3%
STEM:
Will purchase in next 12 months
22.2%
GRIPS:
Will purchase in next 12 months
54.5%
HEADSET:
Will purchase in next 12 months
16.1%
BRAKES:
Will purchase in next 12 months
33.5%
DERAILLEURS:
Will purchase in next 12 months
28.8%
CRANKS:
Will purchase in next 12 months
22.3%
BOTTOM BRACKET:
Will purchase in next 12 months
21.7%
IF “YES,” WHAT BRAND:
Wheels Manufacturing
4.6%
FRONT CHAINRING:
Will purchase in next 12 months
27.5%
CASSETTE:
Will purchase in next 12 months
33.8%
CHAINGUIDE:
Will purchase in next 12 months
13.5%
PEDALS:
Will purchase in next 12 months
38.5%
IF “CLIPLESS,” WHAT BRAND:
IF “FLAT,” WHAT BRAND:
Pedaling Innovations
0.8%
SEAT:
Will purchase in next 12 months
29.3%
Dropper SEATPOST:
Will purchase in next 12 months
27.0%
DROPPER SEATPOST:
Cane Creek Thudbuster
0.1%
BIKE PROTECTION:
Will purchase in next 12 months
31.0%
HELMET:
Will purchase in next 12 months
40.7%
IF “YES,” WHAT TYPE:
Open-face / half-shell
47.0%
Full-face, trail/enduro
20.2%
Convertible (full-face w/removable chin bar)
9.0%
IF “OPEN-FACE,” WHAT BRAND :
IF “FULL-FACE trail/enduro,” WHAT BRAND:
IF “FULL-FACE DH,” WHAT BRAND:
IF “CONVERTIBLE (full-face w/removable chin guard),” WHAT BRAND:
IF “3/4 shell,” WHAT BRAND:
SHORTS:
Will purchase in next 12 months
37.7%
PANTS:
Will purchase in next 12 months
46.2%
JERSEY:
Will purchase in next 12 months
31.5%
GLOVES:
Will purchase in next 12 months
41.3%
GOGGLES:
Will purchase in next 12 months
17.9%
RIDING SHOES:
Will purchase in next 12 months
38.4%
IF “YES,” WHAT TYPE OF RIDING SHOES:
IF “CLIPLESS”, WHAT BRAND:
KNEE PROTECTION:
Will purchase in next 12 months
24.2%
HYDRATION PACK:
Will purchase in next 12 months
10.5%
SUNGLASSES (riding or casual):
Will purchase in next 12 months
28.1%